ODO7
FLAVOUR MARKETING
Type of sensory marketing targeted at the gustatory sense
Flavor marketing is the art of taking a company’s brand identity, marketing messages, and target audience and creating a flavor that amplifies these values.
Why Flavor?
Flavor marketing applies the same principles as olfactory branding and scent marketing to the realm of taste and aroma in consumables.
What is possible with air—creating immersive, emotional, memorable experiences via scent—is equally achievable through flavor in edible and drinkable products.
Flavor marketing extends olfactory effects into the consumable world.
Signature Flavored Gin, Signature Flavored Drinking Water, Signature Flavored Chocolate?
Flavor marketing products, such as signature-flavored beverages or edibles, can be sold beyond a company's usual perimeter and extended to retail partners, stores, and online marketplaces.
Additional Revenue
This generates additional revenue streams while delivering extensive marketing impact; consumers encounter your brand far beyond common marketing channels.
As a result, your delicious brand becomes well-known and loved by new audiences.
FLAVOUR MARKETING
Type of sensory marketing targeted at the gustatory sense
Flavor marketing is the art of taking a company’s brand identity, marketing messages, and target audience and creating a flavor that amplifies these values.
Why Flavor?
Flavor marketing applies the same principles as olfactory branding and scent marketing to the realm of taste and aroma in consumables.
What is possible with air—creating immersive, emotional, memorable experiences via scent—is equally achievable through flavor in edible and drinkable products.
Flavor marketing extends olfactory effects into the consumable world.
Signature Flavored Gin, Signature Flavored Drinking Water, Signature Flavored Chocolate?
Flavor marketing products, such as signature-flavored beverages or edibles, can be sold beyond a company's usual perimeter and extended to retail partners, stores, and online marketplaces.
Additional Revenue
This generates additional revenue streams while delivering extensive marketing impact; consumers encounter your brand far beyond common marketing channels.
As a result, your delicious brand becomes well-known and loved by new audiences.
FLAVOUR MARKETING
Type of sensory marketing targeted at the gustatory sense
Flavor marketing is the art of taking a company’s brand identity, marketing messages, and target audience and creating a flavor that amplifies these values.
Why Flavor?
Flavor marketing applies the same principles as olfactory branding and scent marketing to the realm of taste and aroma in consumables.
What is possible with air—creating immersive, emotional, memorable experiences via scent—is equally achievable through flavor in edible and drinkable products.
Flavor marketing extends olfactory effects into the consumable world.
Signature Flavored Gin, Signature Flavored Drinking Water, Signature Flavored Chocolate?
Flavor marketing products, such as signature-flavored beverages or edibles, can be sold beyond a company's usual perimeter and extended to retail partners, stores, and online marketplaces.
Additional Revenue
This generates additional revenue streams while delivering extensive marketing impact; consumers encounter your brand far beyond common marketing channels.
As a result, your delicious brand becomes well-known and loved by new audiences.