ODO7

AROMAJOCKEY

SCENT SYMPHONY

Hadesin

For Germany-based Hadesin GmbH, I have created a range of natural organic hand sanitizers with scent notes of lemongrass and mint/cinnamon. The recipes I wrote are registered as official antiviral biocides. 

Scent brand ID development, marketing scent design, ambient scent design, fragrance product development, cosmetic products design, fragrant biocide development

I translate your brand into scent. Whatever you would like to communicate - there is a scent for every colour, emotion, music, thing, place, and time. 

My work starts right at the moment when boundless creativity, unique ingredients, experience, style in scent, and top-end fragrance quality are needed - the exact moment where the average brand-connected chemist perfumer has to stop. 

Brands that have faced that very moment: Isabella Rossellini, Christian Dior Perfumes, Burberry, Jean Paul Gaultier, Tommy Hilfiger, BMW, Unilever 

Here are some examples with detailed descriptions of my work:

PRODUCT DEVELOPMENT

I have created the global scent ID for a british luxury car brand.
The brand wanted to communicate sustainability, classic british taste, but also high tech, emotion, power and luxury. I collected a range of scents and ingredients representing the above. 

The scent was tested at the Geneva motor show. The results showed a significant increase of time the customers spent exploring the cars and positive emotional response. 

The scent ID will be rolled out in all showrooms worldwide. 

The Haig Club

For The Haig Club events, I recreated the original but enhanced scent of the whiskey. In accordance with the product's flavour profile, I increased the deliciousness of the product. The scent creates an irresistible appetite for the product. The fragrance is used to scent ink pad stamps for The Haig Club events. 

Zacapa Rum

For an advertising campaign, I produced a scent that is similar to the Zacapa Rum scent, but slightly better, creating interest and emotion. The scent was used in scent sachets. 

Singleton Space Taipei

I created the ambient scent for the Singleton Sensorial Space, an exciting pop-up brand space in Taipei, where guests are immersed in the rich sensorial world of the Singleton Signature Whiskey. 

Within four weeks the space had generated € 200 000 worth of advertising value due to press coverage. 

Tag Heuer

I designed Petrichor, the earthy scent produced when rain falls on dry soil. The exiting luxurious natural ambient fragrance was used during various brand presentations.

Tommy Hilfiger

I translated the themes and colours of one of the brand's SS collections into scent.  

The fragrances were used as an ambient scent but also packed in a give-away box for the fashion show guests.

Up To Do Good

Amsterdam-based company 'Up To Do Good' requested me to design two mask mists. These are natural scented sprays for face masks that give you extra protection against the virus.